Preserve and Promote the Traditional Cultural Values of the Tay and Nung people in Tourism Development in Cao Bang Province, Vietnam

Abstract

The development of tourism linked to the unique cultural values of each ethnic community is becoming an essential trend in the tourism sector. The Tay and Nung ethnic communities in Cao Bang province are among the ethnic minority groups in Vietnam, with rich cultural and social lives that hold significant importance in tourism development. The traditional cultural values of the Tay and Nung people deeply embody the cultural identity of the ethnic group and represent a rich cultural potential in the tourism development of Cao Bang province. Successfully managing the relationship between preserving and promoting the traditional cultural values of the Tay and Nung people in Cao Bang province in connection with sustainable tourism development will contribute to changing livelihoods, enhancing the quality of life for the people, and ensuring the sustainable development of the country.