The Prominent Role of Hat Chap Cai Luong Arts in Tourist Attraction to Thoi Son Island, Tien Giang Province

Abstract

The purpose of this article is to study and analyze the current development and utilization of cultural and artistic tourism products on Thoi Son Island, Tien Giang Province. The article focuses on evaluating the effectiveness of incorporating don ca tai tu music (a genre of chamber music in the traditional music of southern Vietnam) in serving tourism activities in recent times and identifying existing issues in the development process of these cultural and artistic tourism products. In addition to discussing the advantages and competitive capabilities of Thoi Son Island, the article also proposes suitable solutions for the development of cultural and artistic tourism products in the locality, particularly the application and promotion of the art of hat chap cai luong (one of the traditional theater opera plays in southern Vietnam) combined with storytelling for tourism purposes. The research methodology employed in the article combines both quantitative and qualitative approaches. The quantitative part of the research will concentrate on collecting data on tourist numbers, income from cultural and artistic tourism activities, and tourist satisfaction. The qualitative part will involve conducting interviews, surveys, and gathering opinions from experts and local residents to gain a better understanding of the issues related to cultural and artistic tourism products featuring cai luong singing on Thoi Son Island. The research findings indicate that incorporating the art of hat chap cai luong into tourism activities is effective. However, several issues have been identified that need to be addressed, such as diversifying cultural and artistic tourism products, protecting and promoting the local cultural values, and ensuring the ability to meet the future demand for cultural tourism products without causing harm.